SUP DE PUB - GROUPE INSEEC
MSC Brand Strategies and Strategic Planning (English Track)
MSc
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Objectifs
Présentation - MSC Brand Strategies and Strategic Planning (English Track)Understanding audiences is at the core of marketing and communication consulting professions. It is the strategic planning department’s responsibility, in particular, to integrate the perspective of the target audience into the thought process. Trend monitoring, qualitative and quantitative studies, expert interviews… all means are good for uncovering insights—and thus better informing the recommendation work. The goal: to enable brands to continually adapt to their audiences and develop their innovation capacity.
Programme
MAIN COURSES FIRST YEAR COURSES (MSC1) 455H – 60 ECTS Strategy and campaign Methodology and analysis Strategic marketing Brand identity Brand diversification Insight and users studies UX Actuality...Les prochaines sessions
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SUP DE PUB - GROUPE INSEEC
31, quai de Seine
75019 Paris 19 ème arrondissement
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